Monday, September 17, 2007

NEW BLOG IN THE UAE- BITS & PIECES


So my childhood friend/flatmate and work colleague Dimitri launched his blog last night...I'm not quite sure how to describe it other than its 'bits and pieces' of anything and everything he finds on the web, being the internet whore he is...Anyhow, i love it...but the again I am biased so have a read below at one of his first posts elaborating ever so articulately on what his blogs about...

About Bits & Pieces by Bits & Pieces...


Internet Whore

I am an Internet whore. Plain and simple. Give me a computer and a high speed connection and I can go for days.

However, for the last 6 months I have essentially been celibate due to lack of connectivity at my house. Even though I am online all day at the office its not really the same thing.... I am now on the verge of being reconnected to the huge whore house of the web and in celebration I am starting a blog that knowing me, will be defunct in 2 weeks, but I will give it my best.

I will be posting links to some of the things on the web that I think are worth a read, look, dollar, comment or any type of reaction.


Read the rest of the post here

Sunday, September 16, 2007

New Zain Spot

video

So MTC dump Vodafone and rebrand to Zain, here is the launch spot developed by Saatchi Beirut.

Well in line with the whole personalization zeitgeist.

Your thoughts?

Monday, September 10, 2007

1ST rule of Youth Marketing 'BE COOL?'



I was at a youth conference quite recently and I remember a 50 year old man on stage who resembled more of a stoned car salesmen with a 9 point plan talking about how to 'target' youth. Right before the toothpicks holding my eyes open snapped, I recall a slide telling me that i need to 'BE COOL'. Which made me think of the plethora of youth marketing rubbish out there that follow the same yesteryears zeitgeist emulation strategy as the man lecturing me. I started thinking of the abundance of mind boggling slogans and scripts crafted for youth that are 'as cool' as your drunk dad dancing the watusi on your 16th birthday party…

Youth nowadays (losely defined as anyone with an alter-identity in the virtual world) can spot a fake a mile away.

Ok, so the point I'm getting it is that Y&R (i think it is Y&R and if it isn't please sub in the respective agency responsible for this spot)seemed to have missed that conference I went to, enabling them to do something that in my personal and ,contrary to popular belief humble opinion is pretty damn good!

I love this spot, think it's great and I am seeing loads more Ford Edge's on the street so I'm both assuming and hoping it is effective.

So hats off to the people responsible for this spot not to mention the music selection, I'm actually trying to find the title for.

Bravo Y&R

Tuesday, September 04, 2007

Web 2.0




A great little clip demonstrating and personifying the web 2.0 spiel.