Sunday, September 16, 2007

New Zain Spot

So MTC dump Vodafone and rebrand to Zain, here is the launch spot developed by Saatchi Beirut.

Well in line with the whole personalization zeitgeist.

Your thoughts?


Anonymous Anonymous said...

I think Vodafone is spelled with an "f" not "ph"

11:54 AM  
Anonymous Anonymous said...

I would like to congratulate Leo Burnett Dubai for developing the "we promise" TVC fro Dubai holding which gave rise to this and many other diamond coated oral diarrhea.
Give me a few million dollars and I will shoot nice pictures and say things people don't understand, or give promises I can't deliver.
I like the logo though...

11:57 AM  
Blogger Nic said...


12:34 PM  
Blogger Nic said...

Hold on...let me just relay that to our CD, i'll make sure he emails you an apology asap...

Maybe even throw a penny or two ur way to help with ur frustration of shooting with a VHS camcorder...

1:23 PM  
Blogger Moey said...

Both are crap, I'm featuring the ads on

3:01 PM  
Anonymous Anonymous said...

I think your CD or (RE)CD owes this not only to me but to the regional advertising community.


No offence but I think that you can shoot a better TVC with your N93i

11:48 PM  
Blogger Nic said...


9:57 AM  
Anonymous Anonymous said...

Comparing it to Du's launch campaign done by Leo Burnett Dubai, i think the latter beats it BIG time!
Where's the telecommunication element in it other than the "This is my MP3"?
Are people supposed to know what "Zain" is after watching this TVC?
Are people supposed to know that Zain is the new MTC after watching this TVC?
I truly believe that the rebranding campaign is poorly executed.... Where's the PR campaign? 2 or 3 press releases in a couple of newspapers?
Have u guys seen the print ads? Now this is sth to laugh at!
Sorry Saatchi but i was expecting something much MUCH better than that?
I am totally against the rebranding / renaming of MTC bc the brand has established itself very well and people know what it is, what it stands for, etc

8:47 PM  
Blogger Moey said...

LOOOOOOOOOOOL nice comment nic, saved what i wanted to say

2:46 AM  

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