Monday, December 04, 2006

Is Loyalty for Suckers?

All things being equal, two industry practitioners start their roles as juniors at the same agency (we will call one Bob & the second one Rob), Bob & Rob perform equally well and are top notch juniors. 2 years down the line, Bob & Rob receive 40% increase offers from a competing agency of equal status on an account equal to the previous...
Bob goes
Rob stays
HR Dep say loyalty pays off, realists say loyalty is for suckers...

In 10 years from now, who's shoes would you prefer to be in Bouncy Bob or Stable Rob?



Anonymous ~the said...

...if they work in advertising, they're both screwed

2:33 PM  
Anonymous GB said...

Loyal Rob will without a doubt do well in his life, remain faithful to a company that takes care of him.

Bouncy Bob on the other hand, will prosper...someone who is a top notch performer will be so anywhere and everywhere.
High risk high return people...

2:35 PM  
Anonymous Incognito said...

High risk high return indeed.

Loyalty has it's time and place, but at the end of it all, you have to watch out for you and know when to go for the bigger opportunity.

Gone are the days when it looks great to HR managers that you have worked for the same company for 10 years.

Loyal Rob, who has worked in his same agency for 10 years, won't look as much an asset as Bouncy Bob who has 10 years experience across 3 different agencies.

Unless you plan on sitting in the big chair in the corner office in the agency you work for, loyalty does not pay such great dividends.

Yet it does have it's time and place.

3:13 PM  
Anonymous farrukh: copywriter & journalist said...

Bouncy Bob

10 years from now, Bouncy Bob has worked at 5 top notch agencies (averaging 1 agency every 2 years) and jumped up financially by 200% since he first started (averaging 40% increase every time he changes), having worked on 25 prestigious accounts (5 per agency) in the market.

He's had the good fortune to rub shoulders with the best of the best across different agencies and work cultures.

He has learnt so many different ways and methods of doing things, from one agency to the next. Half the industry and clients know him now and he is considering starting his own agency.

He is not looking for people who'll never leave the company even if they're redundant but people who are so good at what they do, everyone wants to have them. And he's willing to invite them on board whatever it takes. He's been in the game all these years and he knows how to play it.

Loyal Rob

Loyal Rob is now the VP of his agency after 10 years at the same place. He has a teakwood desk and half a floor to himself.

The company could not give Rob 40% raise every year like Bouncy Bob was getting every time he changed jobs - they knew that being the company wellwisher, he'd understand. He did get rewarded with the "Employee of the Year" gold plated trophy every year. He even got a bonus now and then and letters of appreciation.

He knows everyone in the company by first name, and has a reserved parking. His clients are the same as they were 10 years ago - he has the same coffee mug too.

A luxurious, fully furnished flat in the same building as the agency, so that it's easier for him to exercise his loyalty during weekends too. His family expenses are paid for like children's fees, so also his phone bills, health club bills, etc.

Rob has signed a contract with his agency that he would be with them till he dies and that his children will work for this agency too (when they grow up).

He has a tattoo of his agency logo on his chest.

Which one would I choose?

I don't like tattoos ;-)

4:42 PM  
Anonymous Anonymous said...

bouncy bob for sure

loyal rob shouls switch to accounting

5:20 PM  
Anonymous Trailor Trash said...

There are only so many respectable agencys in the region, when bouncy Bob bounces to his next stop he will without a doubt burn a bridge or he better hope his final bounce isn't into a pile of sh*t...

7:04 PM  
Anonymous Anonymous said...

Is this similar to Arden's Steady Eddie and Wreckless Erica?

10:16 PM  
Anonymous ISH said...

hmmmm... not sure haven't met either of them, but Erica sounds like fun.

9:47 AM  
Anonymous Anonymous said...

It's Paul Arden's analysis of two types of people who enter advertising at the same level. Steady Eddie sucks up to anyone above him, works long hard hours, is a conformist and generally impresses those around him with his well behaved, loyal goody two shoes approach.

Wreckless Erica has a more creative mind, she is a genius when engaged but when not she gets bored and looks out the window, gets drunk at her xmas party, in trouble alot and has a passion for what she believs in.

Where Eddie has a constant climbing arrow on the chart, Erica is riddled with peaks and troughs.

However after about 5/6 years Eddies carrer flat lines due to his inability to challenge the norm and round about then Erica's carrer goes through the roof as she challenges everything and sticks by her guns not to conform and carves her own way through life.

Hegarty,Arden,Saatchi, Davies etc have all got one thing in common. They've been fired more than once.

I know who I'd rather be eh Farrukh?

12:56 PM  
Anonymous Anonymous said...



9:49 PM  
Anonymous Anonymous said...

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2:07 PM  
Anonymous farrukh: copywriter and journalist said...

Hi X,

I think you should enable word recognition to stop anonymous comment spammers. Not referring to our friend Anonymous who posts comments about me, but automated spam messages which post links to other sites. Let me know if you need help with this.


3:42 PM  
Anonymous Anonymous said...

I agree

5:54 PM  
Anonymous Anonymous said...

who are these people?

9:54 AM  
Anonymous Anonymous said...


9:58 AM  
Blogger X said...

Yes yes I hear you, I thought this freedom to post thing was going a little too well, comment moderation has been enabled...

10:00 AM  
Anonymous Anonymous said...

Berlitz? As in the tarvel manuals

3:55 PM  
Anonymous Anonymous said...

Loyalt is indeed for suckers, I think Eddie Murphy stated it perfectly well with his whole 'WHAT HAVE YOU DONE FOR ME LATELY' ask a urself that question then compare that to the average company, if ur existing company exceeds by far stick around...

10:09 PM  

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