Greg Brays Sony Ad
Caught up with Greg Bray (Promoseven) last week, he showed me this ad he shot for kicks on the weekend. Yet another demontration of why Greg is truely one of the best creatives out there...Enjoy
posted by Nic at 4:29 PM
Sunday, November 26, 2006
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- Name: Nic
- Location: Dubai, United Arab Emirates
This blog is dedicated to the memory of my friend Talal Kateb...he made us think, then he made us think again.
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6 Comments:
He definitely is.
The commercial was on Bestadsontv.com as well.
Thanks for checking it out and for the kind words, wouldn't have minded another pic though...looks as though I'm hiding the volleyball. Cheers for that.
Greg.
Actually I thought it represents u quite nicely, u look like a pi**ed off creative.
Much deserved credit on this Greg, is it going to run on TV?
I would be pretty concerned with Sonys marketing if they didn't run it or a version of it.
Personally, I think Sony have a lot of work to do in the region. Apart from the odd gem that sneaks under the radar, like this one, the bulk of their communication lacks substance and unfortunately positions them as a brand that is suffering from huge insecurity problems. Shame. It should be a great brand to work on, but I can't imagine it is. But hats off to Greg if he's getting this sort of stuff past them, then the brand is in good hands.
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