Planners in the Region...
Everyday other day I find myself browsing through the UK's APG and every other day I worry when I look at the trainings scheduled for young planners ( some listed below)...The dates are too far apart to actually fly to London for all of them.
How to Brief Creatives for Advertising
How to Understand and Use Quantitative Research :
How to facilitate inspirational brainstorming and generate fresh creative thinking
How to Brief Integrated Campaigns
Getting to Know Brand Frameworks & Tools
Mini Business School
How to make your IPA paper a winner
Intensive Induction into Account Planning
The lack of proper training for junior planners in the region is a scary thought...it's left up to you to extract your education from other peoples blogs, agency planning kits, APG papers and your seniors, but that really only gets you so far...
I know there are some great senior planners in the region who are capable of holding training sessions or facilitating discussion for younger planners and one another, from Brenda, Angela, Prabs, Anil, to Ramzy and many more I'm sure I have yet to meet. I'm equally as sure that there are some pretty fiesty young planners who would definitely throw some serious passion and dexterity back the other way, Incognito, Hadi, Rayan & Talal...(let alone aspiring planners)
Thus this little post is a form of an attempt to spark some talk about creating some form of an informal planning group in the region, be it as simple as getting together every other week for a chat...(as Incognito mentioned to me)