Sunday, November 05, 2006

Torture your consumer?

Was looking through a couple of my books yesterday and came across The Art of Seduction,
a purely Machiavellian look at how to court, or better yet manipulate someone into falling for you. Despite its' somewhat dark nature the book does make a couple of valid points, which I prefer not to get into. However, what I was thinking about was how this might provide some sort of new perspective on branding. I guess you'd have to read through the book to figure out what I'm babbling on about. Basically, what if the consumer wasn't boss? What if we played hard to get with the consumer? What if we sent mixed signals? What if we weren't always available where expected? What if we contrasted the utmost satisfaction and pleasure with a tad of disappointment possibly even pain? What if we appeared to be an object of desire by creating triangles?

Yes now that I am re-reading through this post it does seem a little bizarre but not obscene enough to delete.


Anonymous Anonymous said...

Interesting post X, can anyone think up of any examples that have created such a reaction? Either accidental or purposely?

6:27 PM  
Anonymous Technorat said...

Night clubs...u get treated like crap in them, doored, made to wait, given little if any attention at the bar. and yet we go back.

7:01 PM  
Anonymous Anonymous said...

Thats cause of lack of choice...

8:28 PM  
Anonymous farrukh: copywriter & journalist said...

"Limited Edition" models/products follow the playing-hard-to-get philosophy.

Many fashion ads like one I remember which featured a great dress and the headline went something like "Like it? Too bad it's already sold."

The Ad Blogger

5:51 PM  
Anonymous Anonymous said...

Technorat Studio 54, one of the greatest clubbing brands used to sometimes insist on keeping the club empty all night while people waited outside.

6:15 PM  

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