Sunday, October 28, 2007

Etisalat sell the water not the plumbing...

Etisalat have really gotten their stuff together lately, been seeing nicer and nicer work from their end.

Promoting the medium hasn't been worked too well in the past for mobile TV adoption, but etisalat have started to do things the other way around by promoting the content on the medium.
The saying goes 'sell me the water not the plumbing'


Blogger Moey said...

nice quote.

6:28 PM  
Blogger Nic said...


8:47 PM  

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