Thursday, April 10, 2008

You are not a beautiful and unique snowflake …


Human beings like to feel special, we’re all about the ‘specialness’, our car is special, our house is special, our clothes are special, even the tird in our toilet bowl looks special. Someone a lot smarter than me said that love is overestimating the difference between two people…which off course lends itself to the controversial theory that those we love are special!…Yes to steal of Chuck Palahniuks, we all want to be beautiful and unique snowflakes.…Which brings me, to the hardest part of all of this free flowing hostility, admitting to myself that in this industry, the stuff we promote…wait for it, isn’t special either…

Now yes, I did ponder nose diving from the creative department into the lobby resulting in one of those dignity depleting landings whereby the last remaining memory of you involves you lying in a pool of your own blood with one of your legs awkwardly twisted and a receptionist screaming ‘somebody help’, a plea that holds relevance only to the cleaning squad responsible for mopping you up and picking up your left finger which was severed by the second floor railing…
But, having grown up in suburbs of Greece and gone to a school in a place where parents donate buildings to ensure their kids get away with crapping in the teachers pigeon hole, has made me a strong person capable of dealing with immalleable truths…

No one could contest the fact that working in this industry is getting tougher by the day. Once upon a time, our jobs was made easy by difference which ,for successful brands came in the form of a unique selling proposition or competitive advantage. Today replication is everywhere, redundancy is ubiquitous, everything works, clothes get white, coke tastes like coke and what maybe unfortunate for the aspiring gold-digger… condoms no longer rip…all products are simply excellent. This conjures up images of the precarious day I scored a 83 in algebra and was over the moon until I found out the class average was a 96. Excellence has become a table stake without which you’re mostly likely filing for bankruptcy, operating in a monopoly or living in a country where the guy in the picture is from…

Miss you Cherm

5 Comments:

Blogger fk said...

I would like to highlight the fact that the long chandelier would have been broken resulting in shattered glass and pierced skin and long hanging wires from the pool, and potentially a power outage in the building.
The true question here is, does the product define our communication or is it vice-versa, sometimes I ponder whether the Apple ads are really THAT good, or the products simply make them appealing? Because let's be honest, most of the communication out there is crap

3:33 PM  
Blogger cherm said...

I miss you too guys.

I will never drink tequila the same way.
I will never say "what" again.
Well i ll try.
I will never look at a guy for the first time without wondering: is he an alphamale?
I will never watch 300 the same way. Well actually i will never watch it again.
I will never sit on my chair without remembering how much i owe you guys.

i miss you pals.

6:38 PM  
Blogger Nic said...

can the both of u shut ur trap...

fk-ur question is border line retarded or worse 'client spiel'

7:49 PM  
Anonymous Emmanuel Vivier (Vanksen|CultureBuzz + BuzzParadise.com + LegitiName.com) said...

Hello Nicolas, it was nice meeting you at the Kids & Youth marketing conference today... great campaign with the chicken! Next time send us your good stuff... we will post an article on http://www.culture-buzz.com ;)

1:16 AM  
Blogger M said...

Nicholas I came across your blog as recommended by a colleague. This post title caught my eye... fight club, or should I say Chuck Palahniuk...?

Your writing is really interesting- look forward to visiting more often...

12:28 PM  

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