Lets talk about the box for a sec...
The industry clichés, a sign that times a changing but people ain’t…here are my favourite 7
1 “I hope this email finds you well…”.
Yes ‘cause ‘this email’ is attached to a pigeons neck that might p*ss off to a land far far away taking ‘this email’ with it.
2 “Wet the consumer’s appetite…”
You can pretty much be certain that the person who just uttered that sentence is probably going to contribute to your campaign being as noticeable as a fart in a jaccuzzi.
3 “Yeah hi, I just wanted to touch base on…”
Clearly a client with a lot on his plate
4 “Further to our telecommunication…”
A person caught using this should be taken out back and shot.
5 “We need to make it aspirational…”
6 "I'm just saying anything"
The ultimate dignity protector i.e If you think my idea is good then I'm saying something if not then remember that I was just saying "anything"
7 “Think outside the box”
Yes clearly by uttering that original and unusual proverb you have already thrown the box away…
Many thanks to S' for this posts inspiration.