Sunday, October 15, 2006

Campaign for real beauty, distortion.


Pretty powerful work on the campaign for real beauty. Have a look here.

8 Comments:

Anonymous Anonymous said...

Who do their work?

10:55 AM  
Anonymous Anonymous said...

O&M handle them globally, not sure if they are actually responsible for this specific idea. They actually wrote a pretty nice APG paper on the subject, ill try and get a hold of it.

11:23 AM  
Anonymous Anonymous said...

I have always thought that employing such a strategy in the region is pointless...one size does not fit all.

To most of the market ill bet these ads look like nothing more than low quality photography.

11:54 AM  
Anonymous Anonymous said...

HERE HERE! THANK YOU!

12:08 PM  
Anonymous Anonymous said...

You must all be men then...

1:41 PM  
Anonymous Anonymous said...

I hate walking in late to a fight, OHHHHHHHHHHHH

3:33 PM  
Anonymous Anonymous said...

The ad is from Ogilvy New York. Nice idea, not too sure about how it'd be recieved in this region.

11:57 AM  
Anonymous Anonymous said...

a few years ago i'd say pointless .. but today I think it'd be received well in the region. Especially among the younger, more educated generation of women...

if you dont try, how do you expect things to change ? :)

9:27 AM  

Post a Comment

<< Home