posted by Nic at 10:17 AM
Who do their work?
O&M handle them globally, not sure if they are actually responsible for this specific idea. They actually wrote a pretty nice APG paper on the subject, ill try and get a hold of it.
I have always thought that employing such a strategy in the region is pointless...one size does not fit all.To most of the market ill bet these ads look like nothing more than low quality photography.
HERE HERE! THANK YOU!
You must all be men then...
I hate walking in late to a fight, OHHHHHHHHHHHH
The ad is from Ogilvy New York. Nice idea, not too sure about how it'd be recieved in this region.
a few years ago i'd say pointless .. but today I think it'd be received well in the region. Especially among the younger, more educated generation of women...if you dont try, how do you expect things to change ? :)
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