SH*T HITS THE FAN FOR CRISTAL
The shit has hit the fan for Cristal and is blowing in the direction of their MD Louis Roederer. The article in the “Economist Bubbles & Bling” (posted below) where Roederer was quoted as saying "We can't forbid people from buying it (hip hop community). I'm sure Dom Perignon or Krug would be delighted to have their business" has caused a serious backlash on the Cristal brand. Triggered by Jay-z who boycotted the drink from his Sports bar franchise, Ja-Z responded "It has come to my attention that the managing director of Cristal, Frederic Rouzaud views the 'hip-hop' culture as "unwelcome attention." I view his comments as racist and will no longer support any of his products through any of my various brands including The 40/40 Club nor in my personal life. Just as Rouzaud stated, 'I'm sure Dom Perignon or Krug would be delighted to have their business,' Jay-Z and the 40/40 Club will now be serving only Krug and Dom Perignon to their customers seeking high end champagne products."
Watching Cristal’s sales over the next 2/3 months is goanna be pretty interesting and indicative of Hip-Hops real influence on the brand. Read more here.