Tuesday, May 23, 2006




saw some similarities in these two campaigns in terms of art direction, logo is bottom right on both ads. Most of the copy is on the bottom of the ad. Both ads are predominantly white. Then again it might be a stretch...

9 Comments:

Anonymous Technorat said...

anyone know the agencys?

3:19 PM  
Anonymous She' said...

its now down to .. which ran first?

3:23 PM  
Anonymous Anonymous said...

NBDs is the original. I remember seeing the latter pretty recently.

5:21 PM  
Blogger X said...

NBS is Leo Burnett, as for the second one, haven't got a clue...but if I had to guess, FACE TO FACE!

10:43 PM  
Anonymous Anonymous said...

I doubt very much that any of them copied off the other. They just applied the same overused thought patterns and got the same results. hardly surprising. I'd blame it on lack of originialty.

10:09 AM  
Anonymous Anonymous said...

Based on your last point.
You obviously didn't read the ads anonymous 2.

Yours truely

Anonymous 3

4:21 PM  
Anonymous Anonymous said...

Can you explain further Anonymous 3

Both ads carry the exact same idea.

11:34 AM  
Anonymous Anonymous 3 said...

They have used exactly the same headline anonymous 2.

8:28 PM  
Anonymous Anonymous said...

That's the point A3.

Both ads used the same Idea (which is the headline and the visual, or is the headline not part of the idea A3?!?!?!?!?)

What i'm saying is:

Both agencies tried cracking this brief using very similiar apporaches and that's why they ended up having the exact same solutions i.e. ads. Both agencies said: What viusal pun can we use here to dramatize the USP? AHA! lets show something living in a place where it doesn't usually live! brilliant!

The idea wasn't ripped off. Its just an old trick in the book that two agencies used at the same time.

8:01 PM  

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