Thursday, July 24, 2008

Porns virgin territory...




I love porn, always have, always will...irrespective of the wave of insecurities it bestows upon the average man as well as the mass and largely overlooked mis-education it has on x-rated aficionados which would encompass every male from the average ‘pube’ dawning 12 year old, all the way to heart attack waiting to happen pill popping old geezer. Porn is without a doubt the most active viewer experience we have today, we don’t watch porn while chatting on the phone, or browsing the internet, our attention is absolutely and flawlessly undivided, undisturbed, hypnotic almost Orwellian…

This makes for an untapped utopia for us marketers, with waterfalls of attention for us to come and abuse. Porn allows our for us marketer to catch our entire male demographic with their pants down.

From the obvious nude porn stars sweating away in a pair of Reeboks, to the titillating Chiquita banana branded condoms and the waiting to happen Duracell tattoo on Rocos Sifredi's back side, product placement and branding in porn is a marketers dream, both from a recall rate as well as job description.

It’s flawless, the porn industry needs funding, marketers need a captive audience and men need a subsidized Chasey Lain…