Can an Agency Overshadow its Brands?
It is no surprise that an agency can elevate a brand to new heights. Some of the most successful brands owe a large share of their success to their agencies...but could it be that an agency actually gets bigger than its brands? Maybe the agency becomes both a means and an end?
Could it be that an agency's communication for all of its brands has a certain, style, wit, humor that is so typical that it overshadows those of the brand itself?
And we are not talking about any agency that simply executes one idea across mulitple brands...nope we are talking about arguably one of the most creative agencys of today, yesterday and most likely, if Colorado proves as inspirational as Miami (yes they are moving), tomorrow.
Yes it sounds pretty bizarre for a piece of communication to resonate an agency's values as opposed to the brand it was conceived for...
I feel that way every time I see a Crispin Porter + Bogusky ad. Wake Up With The King or subservient chicken for Burger King, Let’s Motor.” for MINI, VW's unpimp my ride and Fast, Victoria secrets Pinkpantypoker.com. The ads I have sited seem to resonate more CP+B values than their respective brands...I guess what I am trying to say is that CP+ B has so much damn character in all the communication it develops, I feel like I'm watching a CP+B ad not a burger king ad...
An inside look at Crispin here.